Case Studies / How Prabhu Bank Keeps 100,000+ customers...

How Prabhu Bank Keeps 100,000+ customers in Middle East informed

Prabhu Bank is one of Nepal’s leading commercial banks, committed to its promise: “विश्वास लिन्छौं, विश्वास दिन्छौं”. For a bank whose large number of customers work abroad, this promise must travel across oceans.

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Prabhu Bank is one of Nepal’s leading commercial banks, committed to its promise: “विश्वास लिन्छौं, विश्वास दिन्छौं”. For a bank whose large number of customers work abroad, this promise must travel across oceans.

Challenge

When Distance Created Doubt

Suman Adhikari moved to Qatar five years ago to support his family back home in Nepal. Every month, he sent his salary through Prabhu Bank. But until his mother called from Nepal to confirm, he never really knew if the money had arrived.

Sometimes I’d wait hours just staring at my phone. No alert, nothing. I’d only relax when my family told me they got it

Suman Adhikari
Suman Adhikari
Happy client

Suman’s story is common. For thousands of Nepalis working abroad, every missed or delayed banking alert wasn’t just an inconvenience- it was a moment of doubt about their family’s well-being. For them, bank updates are not just yet another notification; they are peace of mind. But the legacy system bank had (a combination of some scripts and Microsoft Exchange) was not built for distance and couldn’t live up to this responsibility.

  • SMS alerts were unreliable and often failed across international networks.
  • Email servers couldn’t handle the growing volume
  • No tracking meant teams couldn’t see what went wrong when a message didn’t go through.
  • Delays stretched from minutes into hours.

When alerts failed or were delayed, our customers abroad felt anxious and disconnected. That hurt their trust in us.

Tanka Niroula
Tanka Niroula
Lead, Alternate delivery channel

For a bank built on विश्वास (trust), every missed alert wasn’t just a technical glitch. It was a broken promise.

Solution

Keeping customers informed, wherever they are

Prabhu Bank knew it had to bridge an emotional gap more than a technology gap. Fixing this wasn’t just about upgrading servers. It was about making sure customers like Suman could finally relax, the moment they sent money home.

That’s why Prabhu Bank integrated GUMP, a secure messaging system designed to plug directly into their core banking system.

We felt that moving forward, our existing system was going to hurt our customer relations,” said Rishi Ram Neupane, Head of IT at Prabhu Bank. “We needed a solution that could handle the growing volume, send alerts instantly, and keep a log of every message.

Rishi Ram Neupane
Rishi Ram Neupane
Head of IT

Now, customers receive instant updates, whether they’re in Kathmandu or Kuwait, without the delays of SMS or old servers. Unlike the old setup, which relied on scripts, overloaded servers, and a daily email quota, GUMP handled the heavy lifting:

  • Secure APIs that integrated seamlessly with the bank’s core banking system
  • Emails delivered in near real time, no matter the customer’s location
  • Personalized templates so messages feel tailored, not generic
  • A clear dashboard showing every sent, delivered, bounced, and failed email
  • End-to-end audit logs for effortless tracing and compliance
  • Bank-grade security, including role-based access and multi-factor authentication.

We were live in just a few days, and the GUMP team supported us every step from integration to designing personalized templates that feel like they’re speaking directly to our customers. Scalability used to be our biggest worry, but today we don’t worry about growing volume anymore. GUMP takes care of it, letting us focus on serving customers.

Rishi Ram Neupane
Rishi Ram Neupane
Head of IT

With GUMP, the bank transformed not just how messages were delivered, but how customers experienced trust. Alerts that once used to be long stretches of uncertainty turned into a few seconds of wait, for a clear and personalized update, giving customers peace of mind, wherever they are.

Result

Trust, delivered across oceans

Within weeks, GUMP transformed how Prabhu Bank communicates with its customers abroad. Not just in numbers, but in the peace of mind those numbers represent.

⚡95%+ Deliverability Rate

Before After
Nearly 30% of alerts never made it to customers abroad. 95%+ of alerts are now successfully delivered, ensuring that every customer be it from Qatar to Malaysia, gets notified the moment their money arrives.

Today, we don’t worry about message failures. Customers get their alerts instantly, and that means trust stays strong.

Rishi Ram Neupane
Rishi Ram Neupane
Head of IT

⏱ From Hours of Waiting to Seconds of Assurance

Before After
Alerts often took minutes or sometimes hours to arrive. Notifications now land within seconds, turning anxious waiting into instant peace of mind.

Consistent at Scale

Before After
The bank’s legacy setup hit a ceiling at ~25,000 messages per day. Beyond that, queues piled up, delays increased, and reliability dropped. With GUMP’s on-demand scaling, there’s no limit to how many messages can be sent.

Scalability used to be our biggest worry. Today, we don’t even think about it. GUMP scales for us.

Tanka Niroual
Tanka Niroual
Head of Alternate Delivery Channel
Conclusion

Total Visibility & Compliance Confidence

Every alert is now fully traceable, with detailed logs showing sent, delivered, or bounced messages. Compliance teams enjoy 100% visibility, and manual tracking is a thing of the past.

Whether it’s 25,000 or 2 million a day, the system scales automatically. No intervention, no downtime, no performance loss. Today, each timely alert brings peace of mind, a quiet signal that says: “We’re here. Your bank stands with you.”

How Prabhu Bank Keeps 100,000+ customers in Middle East informed
  • Industry
    Banking
  • Location
    Nepal
  • Customer
    3.5M+
  • Branches
    370+, including extension counters
  • Features
    • SMS
    • Whatsapp
    • Email

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